Our Story
We’re New England born and raised—with the accent, attitude, and sarcasm to prove it. But after spending 12 years living in Georgia, we picked up a little Southern charm too. Somewhere between “wicked awesome” and “bless your heart,” Wicked Good Swag was born.
We’ve always loved snagging swag from the places we'd visit, the breweries we’ve survived, and the adventures we barely remember with friends. From small-town festivals to all the adventures we’ve lived, laughed, and explored, we noticed one thing along the way—the swag could usually be way better.
So, we started really thinking about that.
What started as a love for collecting tees, hoodies, and hats turned into a mission to make wicked good ones ourselves—the kind people actually want to wear, not just toss in a drawer next to that one 5K shirt from 2014. Because good swag isn’t just stuff—it’s the best marketing you’ll ever buy. It builds community, sparks conversation, and makes people proud to support the businesses, charities, and events they love.
Our roots might be New England strong, but our time in the South taught us a few things about community, hospitality, and how to have a good time (preferably with good company and a deck of cards). Wicked Good Swag is our way of blending those worlds—sharp wit, big heart, and a touch of ridickery—all printed on stuff that doesn’t suck.
It’s not just merch—it’s a connection, a laugh, and a story you can wear.
Let’s make something wicked good together.